Hello everyone! This is a review I made for my assignment.
Article: http://www.masternewmedia.org/guide-to-online-video-for-business/
Originally written by: EyeView team
This article tells us how to create good online videos on the websites. It states the types of videos that people use that can attract customers to boost their sales.
In the past, before invention of the internet, advertisments have to be printed and it is not as efficient and they have to be transported. When the internet is created, loading of videos are still slow and takes up alot of space. However, today, media trends have changed.
Nowadays, people use online videos to market their goods. The use of internet for business allows more people around the world to know about your business. It allows people to see their videos at any time and place as long there is internet connection. People can also search anything more about the company. It is frequently used, as people nowadays have changed their way of consuming information and information technology have since improved tremendously. Improvements in storage spaces, loading time of videos and user friendliness have made it easier to watch videos online. Thus creating a trend for today’s society to watch videos in the internet.
A recent statistic from ComScore shows that in April 2009, viewers in U.S have watched over 16.8 billion online videos.
A recent survey from Visiblegains states that 70 per cent of executives surveyed believed that online video could increase their brand awareness.
These shows that online videos have become very popular over the years.
I feel that online videos, is powerful tool to reach out to the masses, that many companies made great use of and rely on. It have created another great opportunity for people to advertise their busninesses. Companies rely on it as it grabs the masses’ attention, saves time and bring the advertisements to life. It is more pleasing and entertaining. People like the thill of videos.
As the demand for better videos grows, people have to create more interesting, engaging and user friendly videos. The places to market their items on the internet grows over time. For example, online social networks like Facebook can also be a place for business. In the future, I hope to see more of these new media trends.